Coffee in the Philippines Essay Example for Free

Coffee in the Philippines EssayThis Euromonitor grocery store report provides market trend and market growth analysis of the Coffee industry in Philippines. With this market report, youll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and course strategy on real industry data and projections. The Coffee in Philippines market research report includes Analysis of key supply-side and demand trends Detailed class of international and local products Historic volumes and values, company and brand market shares Five year forecasts of market trends and market growth. Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as What is the market size of Coffee in Philippines? What are the major brands in Philippines? How significant is vending in java berry tree distribution? How does the increasing nuber of speciality coffee bean shops impact retail sales of coffee? What are the future prospects for instant 2-in-1 coffee, 3-in-1 coffee and 4-in-1 coffee? How are coffee pods performing in Philippines? Why buy this report?Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats depose your marketing, brand, strategy and market development, sales and supply functions This industry report originates from Passport, our Hot Drinks market research database. Each report is delivered with the following components Report PDF and Word merchandise statistics Excel workbook SAMPLE ANALYSIS TRENDS Instant coffee mixes continued to gain popularity in both off-trade and on-trade channels in 2010.Rising demand for these products was due to the chasteness in preparation with minimal time involved, which is highly valued by Filipinos with busy lifestyles and busy consumer foodservice operators as brewing fresh coffee makes it difficult to work demand. Nevertheless, the type of instant coffee used in on -trade establishments is usu whollyy different from off-trade brands as food establishments with high volume consumption commonly work with coffee manufacturers to produce customised mixes made from freshly-ground coffee beans and with added flavours, but come in instant powder format.COMPETITIVE LANDSCAPE In 2010, Nestle Philippines continued to dominate coffee with an 81% share of off-trade volume sales and an 89% share of off-trade value sales. This was mainly due to the strong brand recognition of Nescafe, as its name is correspondent with coffee in the Philippines, and the extensive distribution network in both modern and traditional retail channels. The well-diversified product portfolio of Nescafe in instant coffee has also enabled the company to capture a broader range of consumers from low-income Filipinos to health conscious coffee drinkers.PROSPECTS Longer working hours and busier lifestyles for Filipinos, along with the desire to streamline operations amongst foodserv ice establishments, are all expected to increase the demand for instant coffee mixes over the forecast period. Nevertheless, consumption of fresh coffee is expected to improve over the same period. high demand should be driven by a niche group of affluent consumers who are willing to pay more and focus on choice rather than convenience.

Case Study Analysis of an employee Essay Example for Free

Case Study Analysis of an employee EssayThis case issue for student analysis will look at an employee of ABC, Inc., Carl Robins, the recent recruiter of only six months and his struggle to resist orientation for fifteen parvenu adopts. There atomic number 18 various constituents that play a part of why Carl struggles to fiddle the promised deadline that is fast approaching. This analysis will focus on time management, duty performance, and connection organisational issues that argon key problems with how Carl is performing his job, but will also look at how ABC, Inc. management team play is playing a part in Carls struggle to meet his deadline. This analysis will show alternative solutions, a proposed solution, and a recommendation that will prevent future struggles for Carl and all former(a) employees at ABC, Incorporated. Carl Robins is the new recruiter for ABC, Inc. Carl has been in his new position for six months now. In the six month timeframe, Carl has successfu lly hired fifteen new trainees. Now that the trainees are hired, Carls next objective is to hold an orientation on June 15th at one time for all fifteen new hires.The orientation interlocking is to ensure Carl will stimulate all the new hires ready to start run foring by July for the Operations coach-and-four, Monica Carrolls. On May 15th Carl is contacted by Monica Carrolls to controvert with Carl everything needed for the new hires to begin orientation the training schedule, manuals, policy booklets, physicals, drug test, and other things. Two weeks later, Carl decides to go over the trainee files and realizes many trainees paperwork are incomplete and missing. in all of the new hires still need to take a mandatory drug screen test. During this time, Carl becomes aware that he does non have enough copies of the orientation manuals and on top of that, there is not one complete orientation manual to make copies. Lastly, Carl cops out the training room he book earlier in the month and finds Joe, from technology services, is setting up computer terminals for training seminars for the entire month of June. Carl will need to find a new place to hold orientation. Carl is panicking and does not know how to proceed at this point. (University of Phoenix, 2014)There are numerous key problems to focus on with Carl as vigorous as with ABC, Inc. Starting with Carl, some ofthe key problems Carl is having includes his apparent lack of time management. Carl is also having organizational and communication issues. Carl insufficient knowledge of how to apply these skills are playing a huge factor in Carls struggle to be prepared and ready for orientations on June 15th. Carl also appears to have insufficient knowledge about his position and what his responsibilities requires of him daily to meet his scheduled orientation and promised deadline to have all the new hires working by July. Looking at Carls timeline, he hires the new trainees in the beginning of April. Carl knows he has a little over two months before orientation is scheduled will be held for the new hires.On May 15th Carl receives a list from Monica, the Operations Manager, to go over the needs for orientation to be successful. It appears that Carl does nothing for over a month in regards to checking on the status of all(prenominal) new hire. What is Carl doing in this timeframe needs to be investigated. Carl waits until two weeks before the scheduled orientation to finally check on the trainees files. It codms there is no communication between Carl and human race Resources at all. Carl should be in contact with benevolent Recourses about the status of each new hires paperwork and on a consistent basis. It would appear that Carl is not doing his job efficiently. ABC, Inc. has some underlying key problems that have contribute a great deal to Carls struggle to meet the scheduled orientation date. ABC, Inc. has failed to support Carl in his new position.There is a lack of supervisio n to help guide Carl. ABC, Inc. also shows there is an apparent breakdown in communication between its employees. Human Resources must not now about the orientation date for the new hires and therefore seems to be taking their time in getting all the paperwork in for each new hire. Another communication breakdown is the situation about Joe and Carl both being able to book the training room to use on June 15th. There are many alternative solutions for Carl to successfully meet his orientation deadline of June 15th and have the new trainees ready to start work for the Operations Manager by July. Carl should contact Monica Carrolls, the Operations Manager, and find out if there is anyone in the company who would be able to help assist him with getting everything in browse for orientation. If there is no one in the company available to help Carl at this time, then Carl needs to find out if he has the authority to hire an outside source, if he does not, then who does? Time is of theesse nce to have everything competed for orientation.This person will help assist Carl in completing the following tasks contacting each new hire to schedule a drug test, make sure all necessary documents are completed, turned in, find someone in the company who has a complete orientation manual, make copies, and find a new place to have orientation. Carl is new and this his 1st recruitment orientation, he should be held responsible to check in with the Operations Manager or whoever is Carls Manager and give them a daily report of what he has accomplished each day and what is left(p) to still be accomplished to meet the orientation date. All of these solutions are a Band-Aid and will aid in Carl successfully holding orientation. However, they are not solutions for the root of the problems facing ABC, Inc. Even though the struggle focuses on Carl Robins and his inability to do his job correctly, the proposed solution is directed towards ABC, Incorporated watchfulness police squad. The Management Team should be held responsible. Carl Robins is new to the company. It is apparent that Carls lack of experience and work history is not matched up properly for the position of recruiter. Carl clearly does not apprehend what it takes for him to hold successfully orientation on June 15th.Carl is going blindly about his job responsibilities without a clear understanding of time restraints for each task he needs to perform. There should be supervision over Carl on a daily basis due to this being his 1st recruitment orientation assignment. ABC, Inc. Management Team should put into place a Standard Operating Procedure (SOP) for each position in the company. Clearly outlining each position and it responsibilities as well as including a flow chart showing who each position reports to. At this time, it is recommended that ABC, Inc. have each and every employee attend a several work seminars. It would be best for the company to start with a seminar that will focus on learning how to communicate well with each other inside the company, how to converse up about company problems and ask for help, and learn how to work together as a team unit.A time management seminar is highly suggested and would be of great help to the company as well. Each employee should learn time management skills, how to manage their time, their workflow, and how to prioritize their job responsibilities. Another recommendation, department mangers take a seminar about being team leaders. They need to understand what exactly their employees are doing in their daily routines. Departmentmanagers are strongly encouraged to meet with each employee and have a one on one meeting. The meeting should target each manager finding out how the employee feels about their position, what they feel the pros and cons are for their position, and if the employee have any struggles in their position that need attention.These seminars and personal one on one attention with the employees will give tools for ea ch employee to use in meet successful in their positions and the company as a whole. It will also boost employee morale and would be a great gesture on the companys behalf to show the employees that the company values them, is willing to investing time in each one of them, and you care about them. In return, the company should see significant improvement in time management and communication.ReferencesCase Study for Student Analysis, University of Phoenix, 2014

Domestic Violence Case Study Analysis Social Work Essay

interior(prenominal) Violence Case Study Analysis Social Work EssayMrs. Chan lives with her husband and two children. The son and the daughter argon aged 11 and 8 respectively. The oppose has been married for 20 twelvemonths. Mr. Chan runs a grocery store, and is the breadwinner of the whole family. Mrs. Chan is a housewife and responsible for taking c ar of the two children and housework. Both are in their mid-fortiesSummary of the information gatheredPresenting problem and the aim of assessmentMrs. Chan came to sought help because of the alienation family race amidst her husband and son. Furtherto a greater extent, the domestic violent also be another issue because Mr. Chan abused the client frequently.The social prole carried out two interviews to gather special information nigh the family. The aim was to realize the situation and raise an intervention plan to facilitate positive relationships of all family members.Problem assessmentClients perception of the problemsDurin g the some(prenominal)(prenominal) contacts with Mrs. Chan, she conveyed her view on the issues which exists in their family. The client expressed that she has two major concerns. One is she felt helpless when facing the domestic emphasis. The other is that she worried about her son would be negative influenced by her father and be hurt during family violence.She told the worker that she had been abused by her husband for several months starting from last year and tolerated the unfairness mistreatment for a long time. Sometimes, he even did the violent behavior in front of their children. And her husband ever threatened her with a knife. Mrs. Chan admitted that she felt feared. For her children, she decides to start out their family temporarily.The client mentioned that the interchangeable conversation between her husband and son is seldom. Even when they stay together there is rare communication. She did not know how to improve their relationship and was anxious to seek soluti ons to remedy this situation. She said to worker she has ever hear her son murmuring that he has hidden some weapons and may use them to outrage his father. Besides, her sons performance in school is not as well as before. Therefore, she was solicitous about the conflict between two of them will more and more worsening which will bring about more negative effect on her son.Workers perception of the problemsDuring the interviews with Mrs. Chan, the worker observed that the family functioning is unbalanced because of domestic violence.Domestic violenceFamily system theory focus on the interaction patterns within a family. It stressed that in each family, there exists a rule to choke each family members behavior. And the boundaries and communication patterns of each members are defined. (McCue, 1995). By adopting the theory, the worker found that Mr. Chan seems to view himself as the dominant role and authority in their family, once some family members do not obey his rules they will achieve punishment. And Mr. Chan use violence as a mean to restore Mrs. Chans position within the family.father-son relationshipThe worker found that the alienated relationship between the father and son mainly result from domestic violence. In this case, the male childs father is the perpetrating party and his mother is a victim. The boy presented resentment and fear to his father, what his behavior, such as indifference and alienation represent his emotion.3) Family communicationAs a result of domestic violence, the spousal relationship and parent-children relationship were both damaged. The mere family communication lead to family system lacks basic understanding and support.During the interview, the worker found that the distorted communication pattern and alienated relationships between family members are results of domestic violence. To Mrs. Chans son, his academic performance and mental health were both negative influenced by domestic violence.Agreed view of the client and the workerMrs. Chan and the worker concord that the foremost thing is to guarantee the safety of her and her two children. Staying in hostel can provide an opportunity to her calm down and make a determination whether leave or not. Based on the premise, a sound family relationship and a harmonious atmosphere would be constructed in the long run.Priorities of problemsdomestic violence and spousal relationshiprelationship between Mr. Chan and his sonfamily communication and relationship among all family membersIntervention phaseObjectivesShort -termTo alleviate the domestic violence in Mrs. Chans family and improve the relationship between the couple.To improve the relationship between Mr. Chan and his sonLong-term1. To facilitate positive interaction pattern and create harmonious family atmosphere.Strategies and coherentes shelter programShelters have been gradually became a critical strategies for women and children who are preparing to escape violence. The shelter program can h elp abused women deal with current crisis and bushel to control their lives. ( McCue, 1995). At present, the foremost concern is the safety of Mrs. Chan and her children. Through shelter program, Mrs. Chan can calm down to consider the arrangements afterwards and make a rational decision for their future lives.Cognitive-behavioral approachThe worker believes that a cognitive-behavioral approach for Mr. Chan would be effective to solve the whole family problem. The cognitive -behavior model stated that behavior is influenced by cognition behavior will be modified by cognition. (Bonnet Williams, 2001). By cognitive-behavioral approach, Mr. Chan can indentify the situation which trigger his anger and learn how to control aggressive emotion with adaptive behavior.Mutual communication workshopFamily members use verbal and nonverbal channels to convey messages. And the interaction and communication patterns play an important role in family relationship. (Hepworth, R. Rooney, G. Rooney, Strom-Gottfried, Larsen, 2010). For the purpose of improving the family relationship and ameliorating the communication pattern, some relevant activities would be arranged for them. The workshop includes organizing some domestic activities to alleviate the misunderstandings and facilitate reciprocal communication among family members. By this method, the family relationship will be more stable and harmonious.Parental skills trainingMarital conflict always related with ineffectiveness parenting, and children who endorse parental discord and uncaring parenting are prone to represent internalizing behaviors include anxiety, depression and externalizing behavior include aggressive and disobedience. (Papalia, Olds, Feldman, 2009). Through the training, the parental pattern of the couple can be improved, and their sons emotional and mental issues can be alleviated and be more preoccupation with schooling.Regular meeting with childrenSince the domestic violence recruit a negative influ ence on the boy, a regular meeting with the child is compulsory. By the regularly meeting, workers can give out specific and given(p) suggestions and projects to help the child rebuild his confidence and expectation to the family, community as well as the society.

Work life balance for working women

operate spiritedness balance for hunt downing womenACKNOWLEDGEMENTNo body in this world is perfect in the field of prove on researches e truly body needs to be guides and supervised by some experienced and intelligent people. It is my proud privilege to express my profound gratitude to my brawny guides and teachers.I am also very thankful Ms.Manbeer Kaur Gill Lecturer in L.I.M. her able-bodied supervision in Valuable guidance and sympathetic spatial relation enabled me to undertake the work of this term paper.IntroductionAn integral part of our lives is our profession. Just as in that location is responsibility and opportunity in animation, our carry oners are also channelize by opportunities and responsibilities. We must ensure that these two factors dont work at cross purposes. Quality of life is something we all covet. Having said this, every profession affects life in general and every profession has a duty towards life.The point I am trying to make is that balance sh ould guide all our activities, including our professions. A satisfactory and motivated work force will act more(prenominal) responsibly, not only towards its professional requirements, but also towards nature in general. whiz of the some ways to instill this sense of motivation is to put in place the concept ofWork Life Balancein the workplace.Work Life Balance (WLB) is not a unseasoned concept. The change in the pattern of work and the concept of the workplace after the industrial revolution in the second half of the 18th century, gave a modernistic dimension to the concept of WLB. As time progressed, nuclear families increased. A later change was the fading away of the ideal rest home in which the earning members spouse took care of the home. With improved education and commerce opportunities today, most homes are ones in which both parents work, because of necessity and the desire to augment incomes.The need to create congenial conditions in which employees canister bala nce work with their personal needs and desires became a factor that companies had to take note of both to retain them as well as to improve productivity. It was a compulsion that they couldnt afford to ignore. Having realized that, companies started introducing schemes to attract and retain employees and improve their productivity. However it is not easy to find many references to Work-Life Balance policies and issues in India. This is not to give notice their existence in the country, but it does indicate its relative unimportance as a strategic business issue in the country. It is indeed hurting to check into a majority of Indian companies still wedded to the old style presenters philosophy instead of offering managers opportunities to strike a healthy Work-Life Balance.Why Work life Balance is important to womenTodays career women are continually challenged by the demands of full-time work and when the day is done at the office, they carry more of the responsibilities and commi tments at home. When I conducted a recent, I discovered that the majority of women are running(a) 40-45 hours per week and 53% of the respondents report that they are struggling to achieve work/life balance.Women report that their lives are a juggling act that includes multiple responsibilities at work, heavy meeting schedules, business trips, on top of managing the daily routine responsibilities of life and home. Successfully achieving work/life balance will ultimately create a more agreeable workforce that contributes to productivity and success in the workplace. narrationThe expression was first utilize in the late 1970s to describe the balance between an individuals work and personal life. In theUnited States, this phrase was first used in 1986.Over the past twenty-five years, there has been a substantial increase in work which is felt to be due, in part, by information technology and by an intense, competitive work environment. Long-term loyalty and a sense of corporate comm unity stick out been eroded by a mental process culture that expects more and more from their employees yet offers little security in return.Many experts predicted that technology would eliminate most kinfolkhold chores and provide people with lots more time to enjoy leisure activities but many ignore this option, encouraged by prevailing consumeristculture and a political agenda that has elevated the work ethic to unprecedented heights and thereby reinforced the low value and worth attached to parenting.Work-life balanceCan women be both sharers and careers often, working women leave out out of the work force when they are doing well, simply because they wanted to stay at home with their children, or care for an ageing parent. Or for both reasons. And thus there are women who wee children later in life because they want to work for reasons of personal satisfaction or for the money. So, can a woman have it all? The working woman should refuse to take on too much. She should ad opt a sense of priorities.If she has children, she should teach them to share responsibilities. But what about the economise? Has he changed at all anywhere in the world?Surprisingly, a survey in the UK revealed that a majority of men want a 50/50 partnership with their wives both at work and home. They no longer see themselves as macho men. They want to spend more time with their children. Has the Indian man kept pace with the times? Can women achieve a work-life balance? The changing Equations of New Era The Changing Equations The Machine Age The industrial Age The Networked Age Stress High Higher Highest Work- Life balance You went to work-life started only when you go home Not only are people working at work, but also at home 24-hour workdays split into compartments dedicated for life Women and Work The men worked and women tended the house Both men and women worked, and women still tended the house Both men and women work and tend to the house.Microsoft Corporation(NASDAQMSFT, HKEX4338) is a multinational computer technology corporation that develops, manufactures, licenses, and supports a wide range of softwareproducts for computing devices.Headquartered inRedmond,Washington, USA, its most useful products are theMicrosoft Windowsoperating systemand theMicrosoft Officesuite of productivity software.The company was founded in 1975, to develop and sellBASICinterpretersfor theAltair 8800. Microsoft rose to dominate thehome computeroperating system market withMS-DOSin the mid-1980s, followed by theWindowsline of operating systems. Many of its products have achieved near-ubiquity in thedesktop computermarket. One commentator notes that Microsofts original mission was a computer on every desk and in every home, running Microsoft software.Microsoft possesses footholds in other markets, with assets such as theMSNBCcable television network, theMSNInternet portal, and theMicrosoft Encartamultimedia encyclopedia. The company also markets bothcomputer hardwareprodu cts such as theMicrosoft mouseas well ashome entertainmentproducts such as theXbox,Xbox 360,ZuneandMSN TV.The companys initial public stock offering(IPO) was in 1986 the ensuing rise of the companys stock harm has made four billionaires and an estimated 12,000 millionaires from Microsoft employees.. Throughout its history the company has been thetarget of criticism, includingmonopolisticbusiness practices and anti-competitive strategies includingrefusal to dealandtying. TheU.S. Justice Departmentand theEuropean Commission, among others, have ruled against Microsoft for variousantitrustviolations accordingly in todays political-cultural climate ofmixed economiesand public interest of society. books ReviewThe most recent data suggest that body of work growth in the first half of this decade has been rapid among urban women. In this magnetic declination of Macroscan, C. P. Chandrasekhar and Jayati Ghosh investigate the changing patterns of womens paid work in urban India.In the era of globalisation, it has become commonplace to argue that trade openness in peculiar(prenominal) generates processes that encourage the increased employment of women, particularly in export-oriented activities. In addition, development in general and higher per capita incomes are supposed to lead to more employment in services and shifts from unpaid household work to paid work, which also involve more paid jobs for women workers.Data from the recent large sample employment survey of the NSSO would appear to provide confirmation of this perception. Work participation rates of women workers have increased in 2004-05, not only in comparison with 1999-2000 when they had travel sharply, but also in comparison to a decade earlier. However, this process needs to be considered in more detail to see whether it is indeed the arbitrary process outlined above. Since this is meant to be much more marked in the urban areas, this article is concerned with changes in employment patterns of urban women workers in India. explore METHODOLOGYPrimary dataSamplingI visited the Microsoft office and interviewed women employees. I put few questions and I got mixed reactions from different employees. Some women employees were looking rather satisfied. Where as other were feeling quite hectic with their schedule. Working mothers have to manage their time more expeditiously then other Women employees. But in this corporate world pressure life have become very common thing and I observed that most of the women employees managed their time more efficiently than men.Secondary dataSecondary data is the data on which the research already has been done. It is as follow..Women Executives on Work/Life Balance Flexibility, Networks, Outside InterestsIts very hard coming right out of business school to achieve work/life balance, said Carol A. Schafer, a managing director in Wachovia Securities paleness Capital Markets group who also spent 17 years at JP Morgan. You want to be able to work for an organization that sets you up for work/life balance in the future, one that respects personal life, personal time, has a advantageously mentoring organization a good womens organization. A first-year associate huckster tell an employer, Here I am. Im great. Im smart, and I demand work/life balance, Schafer noted, but its pretty achievable over time.She added that work performance is critical, especially at a careers start, and will pay off with greater lifestyleflexibility. If you really want to be there for the long haul, have good opportunities presented to you, be able to achieve work/life balance over time and move around to get a broad experience, youve got to be a consistently good performer. Thats what gives you leverage. Become indispensable and everybody will want you to be a part of their network. Its what opens all the doors.Data analysis interpretationAccording to the data collected I have analyzed that work-life balance is very important for a working women. Beca use she has to manage her home and work life. So it become more important to manage it more efficiently then her counterpart i.e. male employees.By the above data I found that Microsoft as an employer doing quite well to keep their women employees motivated and satisfied as far as home and work-life is concerned. Most percent of them were satisfied with their present timings and shifts and few of them were looking dissatisfied but again the percentages of them were low. cobblers lastConclusion for working women, getting caught in the work/life balance trap will continue to be an ongoing challenge. Careful planning and personal elbow grease is the advice from those who have found balance in both career and home life. As one respondent summarized, Plan, prioritize and schedule as efficiently as possible and dont be afraid of hard work Work-life balance is a persons control over the conditions in their workplace. It is accomplished when an individual feels dually satisfied about their personal life and their paid occupation. It mutually benefits the individual, business and society when a persons personal life is balanced with his or her own job. The work-life balance strategy offers a course of means to reduce stress levels and increase job satisfaction in the employee while enhancing business benefits for the employer. In our increasingly hectic world, the work-life strategy seeks to find a balance between work and play. A sentence that brings the idea of work life balance to the point is Work to live. Dont live to work.SuggestionsIn my opinion there should be There should be feasible timings for the women employees, night shifts should be discouraged.Job location for them should be according to their preference so that, they can manage their home life as well.There should stringent norms for the women employees who face discrimination at work place.There should be more transparency for women employees as far as appraisals and promotions are concerned.Referen ceshttp//balancing-career-mothering.suite101.com/article.cfm/strategies_for_work_life_balanchttp//www.fastcompany.com/blog/fast-company-staff/fast-company-blog/how-working-mothers-find-worklife-balancehttp//balancing-career-mothering.suite101.com/article.cfm/strategies_for_work_life_balanc

Emirates Airways Customer Perception

Emirates lookways Customer PerceptionFor this project, we withdraw used both primary and secondary data. As part of our primary data, a survey questionnaire was created and pass out to 50 passengers who have and continue to fly with Emirates Air contr all oversys. The aim of the questionnaires was to shape messs perceptions of the grass and analyze whether or not Emirates is meeting its merchandising mixture objectives. Findings atomic number 18 spread out throughout the paper where relevant, and detailed tabulated form tail assembly be found in the Appendixes.1.1 Introduction to the OrganizationIn 1974, one-third divisions after independence, the rulers of the UAE decided to establish a joint flag carrier Gulf Air. How invariably, a tense relationship between the air passage and the Dubai government existed ever since its inception, as the latter re fused to give in to Gulf Airs demands to abandon its open-skies policy. In reaction, Gulf Air reduced frequencies and capaci ties to and from Dubai by to a greater extent than 2 thirds between 1984 and 1985 without advance notice (Wilson 2005). Since foreign carriers proved unable or unwilling to fill the gap, Dubais then ruler, Sheik Mohammed bin Rashid Al-Maktoum, convened a group of experts headed by Maurice Flanagan and later joined by Tim Clark and the rulers then 26- year old son, Sheik Ahmed bin Saeed Al-Maktoum to devise an emergency plan.The groups recommendation to set up a home carrier for Dubai was quickly accepted by the ruler, but he imposed two conditionsThe new airline should meet the highest fictional character standardsAnd there would be no additional capital injections from the government different than the see to itd USD 10 million start-up capital.On October 25th, 1985, Emirates first flight departed to Karachi, using an A300, wet-leased from Pakistan International Airlines. The time out is history.In 1987, Emirates began to serve it first two European destinations London Ga twick and Frankfurt.In 1995, it has operated an all wide body fleet, and in 2001, 2003 and 2005 Emirates placed some of the largest aircraft orders ever.As of October 2007, Emirates roadway engagement extends to 91 destinations on all continents.In its last backup year, ending March 31st, 2007, the airline transported 17.5 million passengers and 1.2 million tons of cargo on 102 aircraft. Currently, 118 aircraft ar on firm order (of which 20 will be all-freighters), including 55 A380 and 43 B777.PART TWO2.0 Situation AnalysisAccording to Kotler Keller (2008), smirch compend is a systematic collection and evaluation of past and present economical, political, social, and technological data. It is aimed at (1) identification of internal and external forces that may influence the administrations death penalty and choice of strategies, and (2) assessment of the organizations current and future strengths, weaknesses, opportunities, and threats.2.1 Market abridgmentAirline Indust ry PortfolioThe UAE airline industry is one of the aspiring industries not just in the Middle atomic number 99 and the surrounding South Asian, North African Region, but the world itself. The industrys huge market growth and triumph in the Middle East and the world is crucially ground on the UAE, and especially the cities strategic geographical location and the governments determination to induct the country an international business hub connecting the East to the westward and vice versa. During the planetary recession and economic crisis, the airline industry in the UAE in comparison to other airline giants such(prenominal) as British Airways, Lufthansa, Air France and KLM and other business sectors within the country was the least affected. The UAE airline industry, which includes Etihad and Emirates, was affected by the crisis but has successfully resurfaced at being profitable in the year 2010 and has since contributed tack togetherively to the growth of the countrys tot al economy (Bloomberg Business week, 2010).Emirates Airline PortfolioEmirates Airlines is one of the most successful and major airlines in the Middle East, currently ope rank more(prenominal) or less 3200 passenger flights per week, from its hub the emirates of Dubai to over 110 destinations in 62 countries (Emirates Airlines, 2011). This makes Emirates one of the meteoric evolution airlines in the airline industry. The Airline Industry is one of the dynamic and fastest growing industries in the world and has influence in the countrys economic growth, international investments and in tourism, mainly due to the Airline Deregulation Act of 1978 which al measlyed the industry to tack its mob of a public utility return to a much market driven industry (Florian, 2010).2.1.1 Market Demographics and NeedsEmirates Airlines initial market consists of consumers and businesses hardened in the United Arab Emirates, mainly the Emirate of Dubai. Emirates goal is to cater the needs and demands of the ever growing population of the UAE especially the expatriates residing in the UAE who are the thriving men of the UAE and make up approximately 75 percent of the population of the country (UAE-Economic Development, 2010).Dubais and as a result Emirates spectacular growth in recent has been accentuated by two complementary factors sound politics and its really favourable geographical location.Currently the Emirates Airlines market demographics are divided in three sectors, and they are2.1.2 Market trends and arse market growthThe soaring outlay of oil and the pecuniary crisis had a tremendous effect on the airline industry. Most of the airlines were suffering from fuel price hikes and were running out of cash. However, Emirates Airlines had proven to be the most efficient and profitable despite the extra exists because of its strategic placement of its harvest-feasts in the market cope by creating separate market sectors. These market sectors are part of Emi rates intersection portfolio and have been divided in product share.Emirates Airlines current product share is(Source Emirates Group, yearbook report, 2010)The reason for Emirates Airlines to design such a product share was simply to adjust its trade strategy after the effects of the ball-shaped financial crisis. The trying on was made to accommodate factors that were pertaining to the demand (requirements) and supply (drivers) for its guest base who were withal affected by this crisis.The current product share seems to be working beautiful for Emirates especially after the global economic crisis, which scarred many businesses in the UAE, especially government owned businesses. The crisis, however, has enormously affected its overall performance rating as a prestige high class in circuit card service that Emirates Airlines previously used to market to c breathents as a high esteem service. Emirates had to revaluate its cost and benefits to accommodate the passenger market ne eds of a cheaper, faster and safer means of transportation by downsizing its experienced onboard staff members and replacing them with inexperienced workforce and by underplaying the various onboard service options it previously use to boast about just few years before the crisis.2.2 SWOT AnalysisSWOT epitome is a tool that identifies the strengths, weaknesses, opportunities and threats of an organization, as its a fundamental and simple model that analysis the capabilities of an organization as well as its potential opportunities. The information for the analysis is derived from environment and come along categorized into internal (strengths and weaknesses) and external (opportunities and threats) analysis. (M. McDonald, 2007)SWOT Analysis2.3 CompetitionAs said by the managing count onor of Emirates, forget about vindication against competition. Thats not how Dubai works (Business Strategy, 2005). Well carriers such as Lufthansa, British Airways, Air Canada, and Air France are among the few competitors of Emirates. Emirates Airline is not affected by their direct competition in the air space. It is the accusations of unfair competitions posed on Emirates Airlines by these leading airlines that cause a major threat to Emirates. As a lie is continuously repeated, people start to eventually believe in it.2.3.1 AccusationsSpearheading the regions development strategy, and emblematic of the economic success of the UAE, Gulf carriers benefit from financial support from their local anaesthetic state, which stomachs a wide array of services airports, civil aviation authorities, airport and navigation charges, and finally complementary infrastructure. Furthermore, these airlines enjoy a favorable tax environment, as there is no corporate tax or social security charges in their country (Business Strategy, 2005).In return to such accusations from its competitors, Emirates have denied these accusations by providing the to a lower place fact and figures (Emirates G roup, 2011)Emirates bargain fors fuel on the same terms and conditions as other commercial airlines. Fuel accounts for 30% of Emirates total expenditure.Emirates Group states that it has recently paid the administration of Dubai US $776 million in dividends in return for the seed capital gifted to the airline at its inceEmirates total cost of benefits provided to expatriate employee amount to more than US 400 million per annum.On the other hand, Emirates also faces competition from its neighbors such as Qatar Airways, Etihad airways and other competitors such as Gulf Air, Singapore Airlines, and low cost airlines such as air Arabia. For analysis we will shed light on Etihad and Air Arabia. (See Appendix)Etihad Airways are competing with Emirates strategy for best standards in quality in its three product classes. In addition, working aggressively on its infrastructure expansion plans poses a high level threat to Emirates Airlines.Air Arabia im devoteable to the economic downturn a nd recession, customers have become highly price sensitive to the market. Air Arabia has become the rising low cost airlines based in Sharjah and back up by its government, which attracts customers in terms of monetary abide by by providing cheap travel with an increasing high standard.PART THREE3.0 Marketing Strategybread maker (2008) states that Marketing strategies is a process that can allow an organization to concentrate its limited resources to the greatest opportunities to increase gross sales and achieve a sustainable warring advantage We would use this guideline to affirm, dissect and comment on Emirates Airlines selling strategy.3.1 Mission StatementA mission recital is astrategicmarketing andbusiness development tool that adds value because they define yourproducts / services, goals and cultureto your employees, suppliers, customers, vendors, and the media.A Mission Statement captures the uniqueness of yourcompany andacts as a base line for quality,service and your marketing messages (John, 2006).Emirates Airlines, or kind of Emirates Groups mission statement is simply committed to the highest standards in everything we do (Emirates Group, 2011). Being a vast enterprise by itself, Emirates Group has been quiet successful in embodying the mission of committing to the highest standard onto one of its two core corporation Emirates Airlines, the other being DNATA, by marketing the brand of Emirates as the pinnacle emblem or a luxury standard throughout the world as an emerging Global Brand. This mission has contributed to the company garnering global praises for excellence in every aspect of its business in travel and tourism since its commencement.Emirates Airlines is a brand that is truly emerging as a global icon with its logo representation in Arabic script as a symbol of its origin. Emirates has committed on building an operational and service come along as a true global provider, by delivering high quality service and catapulting itself a s the industrys youngest and most advanced fleet to retain its ever growing loyal customers worldwide. Emirates is able to achieve this boasting quality as an emerging global brand by updating its fly roster to 100 destinations in over 60 countries with more than 14 million passengers annually.3.2 Value PropositionA value proposition is the collection of reasons why a person or company benefits from buying something (L. Richman, 2006). This statement should convince a potential consumer thatone fussyproduct or service will add morevalue or better solve a problem than other similar offeringsThroughout the years, Emirates Airlines has successfully created a customer-focused value proposition, by offering a faction of products and services, information and experiences customized for its market demographics for each of its destination, it has also claimed that the geographical location of its hub (Dubai) is also a value proposition. This approach had led to an array of product offerin gs such asThe popular onboard ICE system (an Information, Communication and Entertainment system) fully loaded with hundreds of entertainment channels on demandAll-in-one communication device accommodating customer needs of surfing the net, emailing or simply calling a land line whilst in the skyCompetitive determine and time efficacious routes to over 110 destinationDubai and personalized exclusive lounges for its clientele and the frequent flyer program Skywards also adds value to Emirates Airlines. Skywards Program plays a winder role in facilitating Emirates build strong customer relationships.All the above product offerings have facilitated Emirates to deliver its value proposition to its customers and support its mission statement of committing to high standards.3.3 Marketing ObjectiveImportant part of marketing strategies is its objective. According to Dess, an objective of an organization should be directed towards generating greater profits for the company and also towar ds customers and society at large (2008).It is given that an objective of any competitive organization in its marketing strategy is to be successful in a specific setting which needs a detailed investigation and detailed studies of the surrounding environment of the market, its competitors and key factors that influence the market (both internal and external). With this in mind, the organization should than aim for best results to benefit the company.Hence, Emirates Airlines or rather Emirates Group has carefully devised and constructed an objective and fused it with the groups mission statement. Emirates Groups mission statement is simply Committed to the highest standards in everything we do.In the beginning, Emirates Airlines objective was simply to be the national carrier for the Emirate of Dubai. Later on, with successful entry to the Middle East and Sub-Continent market with a strong financial backing from the Government of Dubai the objective was to be the Elite Flying compa nion and a dominant figure which focused on the provision of the inflight experience as a customer value in the market. Due to success and further expansions to other markets, Emirates soon realized that its objectives kept on changing and adapting to the geted market. Below are Emirates current objectives(Source Emirates Group, 2010)In our opinion, Emirates decision on keeping the objective of the company specific and coherent to current situation of its propose market is a profound decision in this ever changing and growing industry, where various factors such as laws, resources, political barriers, wars and international laws can directly or indirectly effect a companys objective and therefore effecting the marketing strategy.3.4 Target MarketsAccording to Nils (2007), Target Market is the specific group of customers that a company aims to capture from the total population. It is particular market segment at which the marketing campaign is focused after penetrating the market. QualityDestinationServiceEmirates Airline preys the consentaneous globe at its target market. To reduce the complexity, target market is be divided into three parts which are further sub segmented into four parts to suit the target market according to their needs.PriceBusiness travellers pay a solidifying of heed to convenience since they have to spend a lot of time on airports and airplanes. Touch storys that they come across are lounges, frequent flyers, safety and good service and interaction systems.Emirates Airlines serves this market quite perfectly. It segments it with the help of quality and service such as skywards awards, availability of lounges in airports, comfortable seats, in-flight services (internet, telephone systems, entertainment systems lastly good food service)Leisure travellers pay a lot more attention on the flexibility of prices and destination compared to business travellers.Emirates Airline segments this market by destination and price by providing the m with opportunity to book early and save, facility to provide visa, holiday packages for new destination each time and lastly a huge variety of destination routes.Cargo A very strong focus on cargo traffic, which generates 20 percent of Emirates revenues one of the highest percentages in the airline industry3.5 PositioningPositioning is the perception in the minds of the target market regarding companies brand or product (Ries, 1981). Elaborated by Ries (1981), positioning is an organized system for finding a window in the mind. It is based on the concept that the only time communication can take place is at the right time and under the right circumstances.Apparently, true needs and bodily value are the main ingredients in which the company has to base its brand positioning in the minds of the target market.Business class focuses on brand value such as punctuality, reliability frequency, prestige and state conscious (Stephan, 2007). Therefore, airline should position itself to s uggest it as a choice for successful people, for the product category of the business class.Leisure class focuses on price of the ticket as their prime factor. Therefore, brand position should be done in terms of value for money.According to Simon, Emirates has set out to be an innovative, modern, and customer-oriented provider of high quality air travel services (2005). He also added that brand positioning is that of a leading, international and quality airline serving the global community (Simon, 2005).In terms of the Emirates target market (business and leisure travelers), Simon adds, Today, air travel is affordable and accessible, and for Emirates, the whole world is our oyster. All customers are important to Emirates, and we strive to provide them with the best possible value for their money, regardless of which class passengers travel in. However, weve always considered the frequent business traveler the people who literally fly to work- as pivotal to our marketing strategy ( 2005).In terms of the target sub-segments (price, quality, destination, service), officials of Emirate Airlines say From the service provided at the point of ticket purchase to staff at the check-in counter from facilities offered in our airport lounges to in-flight entertainment and service. At all customer touch points, Emirates pays close attention to our product and service to ensure that we deliver on our brand promise of innovation and quality (2005).In terms of delivering the value proposition of the brand Mr. Simon (2005) further adds,We operate a fleet of modern, wide-bodied aircraft equip these aircraft with the latest in-flight amenities and entertainment systemsWe invest in the latest technologies to enable faster and more efficient treatment of such functions as ticketing, baggage and cargo handlingWe recruit our award-winning cabin crew from over 100 countries around the world and train them to the highest standards so you can be sure there will be someone who speaks your language onboardWe hire gourmet chefs to design and plan our in-flight catering menusWe invest millions of dollars to provide advanced engineering support for one of the worlds youngest fleet of aircraft and the list goes on across the airlines business units.However, during the process of building a brand, the company also faces emerging challenges to sustain its global brand image. Brand Indigo LLC ack straightwayledges that high levels of brand recall concurrently raise the expectation levels of customers (2010). Were living in an age where the absolute majority of the people are tech savvy and any form of criticism and dissonance can be openly discussed in various blogs. This therefore may wear down the built brand esteem (Brand Indigo LLC, 2010). Brand Indigo LLC suggests that service recovery plans will have to be in put in place in quick earnest, or else customer franchise maybe negatively affected (2010).In addition to all the above, A Dubai based newspaper reported to Emirates that they are receiving reports about their slipping service which can be supported drops in Emirates Skytrax Airline year ranking (Gulf News, 2010).3.6 Strategy SummaryThe strategy summary reflects on the ways that the company will meet its objectives by placing strategic communication patterns that can help develop the desired position.With the office of branding in mind, the first and utmost aspect relating to Emirates rise as a global brand is its leaderships vision and foresight in linking the brand to its marketing strategy and committing the budgets and resources required for its strategic and tactical impact.Given the aspirations of the Emirates brand in being global, innovative and a customer-oriented provider of high quality services, the key to its success has been Emirates airlines ability to apply the brand in all aspects of its customer interactions. By paying close attention to its product and service to ensure that Emirates deliver on what the brand promis es of innovation and quality.Another Cornerstone of Emirates Marketing strategy is sponsorships Emirates branding employs all the major traditional and new marketing tools, but the most effective approach that help it to connect with its customers and enhance its brand awareness by sponsoring the major sporting events.PART FOUR4.0 The Marketing MixKotler Keller (2006) define the marketing mix as the combination of elements that you will use to market your product. There are seven elements Product, Place, Price and Promotion, People, Process, and Physical evidence. They are called the 7Ps of the marketing mix.4.1 Product/ workA product is simply a marketing offering, whether tangible or intangible, that someone wants to purchase and consume. In reality, while decisions related to the consumable parts of the product are extremely important, the TOTAL product consists of more than what is consumed (Christian, 1994).The total product offering and the decisions facing the marketer can b e broken down into three key parts (Appendix 2)Core BenefitsActual ProductAugmented ProductCore Benefits The first tier of the product as defined by lean (2009) is it represents the heart of the productEmirates airlines Core Product is the Air transportation of passengers and CargoActual Product The second layer of the product as defined by Cant (2009) is the tangible product or service offered to the consumerFor Emirates Emirates First Class, Business class, Emirates holiday, in-flight entertainment system, luxury service, online check in, courteous spa.Augmented Product .the third layer of the product as defined by Cant (2009) is the tangible product plus the additional customer services and benefits (also called features).For Emirates National carrier of Dubai, chauffer service, lounges and spa, Dubai as transportation hub and the most important is the private terminal at Dubai international Airport.Source Three Levels of a Product, 2010, Marketing Teacher, accessed 12/02/2005 , http//www.marketingteacher.com/lesson-store/lesson-three-levels-of-a-product.htmlQuestionnaire findings suggest that people fly with Emirates for benefits other than the medium of transportation, such as travel experience (Appendix 2).4.2 PriceThe price of the marketing product mix is the amount of money charged for a product or service or the sum of the values that consumers exchange for the benefits of having or using the product or service (Armstrong, Gary and Philip Kotler, 2009).Yield pricingWhich offers its consumers discounted rates on early purchases, higher rates on late purchases, and the lowest prices on unsold inventory before it expires (Kotler Keller, 2006).Time PricingIt is an important element of Emirates pricing policy. With ticket fares varied by season, day, hour, early bird offers allow Emirates to charge a passenger less.Luxuries.The airline tries to position itself as having the highest value possible for consumers. Passengers who purchase business class, fo r example, have a complementary limousine pick-up, included in the fare of the ticket. Through collecting primary data research for our project, we found Emirates and Etihad have almost the same prices, with Qatar Airways having prices that are much lower than its competitors.In response to competitors reactions, it is best for Emirates to continue managing to maintain prices, simultaneously adding value by constantly ameliorate the quality and consumers expectations of its services.Questionnaire findings show that 60% of the people surveyed say Emirates is relatively expensive compared to others (Appendix 2).4.3 PromotionDefined as the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyers purchasing decision (Kurts, 2010). Many promotional activities are not really focused to stimulate immediate purchase, but are rather aimed to move the potential buyer a step forward in the buying process (Van W.1997).Sponsorship sFor Emirates, sponsorships believed to be the best ways to connect with passengers. (Emirates, 2011). Emirates have sponsored more sporting events than any other airline or company in the world (Hagey, 2009). According to the head of Emirates Airlines marketing department for the past two decades, down the stairs are breakdowns of how the budget was spent in the past, compared to the present (Hagey, 2009).PastAdvertising70.00% of budgetPublic Relations30.00%PresentSponsorships55.00% of budgetAdvertising45.00%Marketing now makes up about 2.7%, compared to 2.3% previously (Hagey, 2009).The key indicator of success is the association people have of various events with the brand. For instance, the Arsenal player and the word Emirates immediately connects. In fact, the mere association of Arsenal or Dubai with Emirates is proof that sponsorship model works wonders for Emirates.Advertising.The airline also advertises in newspapers, billboards, magazines, and even on television channels such as CNN, for instance. Emirates use reminder advertising to increase brand awareness in the various markets. With the right amount of spending on advertising, Emirates marketing mix is very much in line with the companys objectives. .The most memorable ad with the passengers seems to be the Dubai Welcomes the World with Wonderful life by Black playing in the background (Appendix 1). Passengers have stated that it gives them a sense of calmness and excitement and they associate the advertisement with the cosmopolitan image of the emirate of Dubai (Appendix 1).Sales Promotions.Emirates Airlines often offers best deals, and discounts on specific travel destinations, at specific times of the year. The website of the airline offers the best available prices and gives the consumer the opportunity to pick the price of choice, at flexible dates.GiftsEmirates Airlines offers children on board the airline various branded gifts.Emirates could stress more on social media in order to build s trong customer relationships with its passengers and build its own network of loyal customers.4.4 PlacePlace represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any personal store as well as virtual stores on the Internet (Jerome, 1975).Emirates Airways distributes its ticket through quite a few touch points such asSales agents ( all over the world)Corporate websiteCustomer service call center (Reservation and booking)In the future, Emirates Airlines can strengthen its place strategies by deploying more sales agents and branches in general. Moreover, it can provide more touch points in the leading malls around the world for an easy access for individuals to book flights.Questionnaire findings show that 80% of the people prefer to use the Internet as the source of ticket purchase, as it provides the best discounted price (Appendix 2).4.5 PeopleService, expertise and skills of the people who work for the compan y and they can be used to set you apart from your competitors (Stephen 2007)..Recruitment and use of the staff and peopleIt is an essential ingredient in any organization, and with the appropriate staff members at hand, the organization can obtain a competitive advantage.Emirates Airline has a staff of 36,652 (Emirates Fast Facts, 2011), who go through training to obtain the right skills and service knowledge that is vital in a service-providing company. Emirates could work on the inseparability characteristic of its service. It is therefore crucial for the cabin crew to remain patient and positive in conflicting situations, so as not to distort peoples perceptions of the brand. Prior to downsizing, Emirates had a staff of very experienced cabin crew members. Recently, however, as previously mentioned above, Emirates uses a mix of experienced and inexperienced cabin crew members.To improvise its people strategy Emirates should make their cabin crew wear name tags to create a friendl y atmosphere on board the flight, but would also add to the cabin crews responsibility of complying with the right behaviour that would not damage the brand.Most of the Emirates passengers that were surveyed agree that the cabin crew is friendly and welcoming (Appendix 2).4.6 ProcessDefined as the procedures, mechanisms and flow of activities by which services are used by the customer (Koichi Shimizu 2003).Emirates airline has a simple process for its passengers since the time of booking their flight to the time they depart or arrive from Dubai Airport. Emirates own its own terminal three at Dubai international airport to further simply the process (See Appendix 3). The diagram illustrates the whole process through which a passenger goes through since the time he arrives at the airport car park to departure.Emirates airline offers various types of check- in processes. For instance online check-in, self-check in at the airport to simplify the process even f

Free Handmaids Tale Essays: The Oppression of Women :: Handmaids Tale Essays

The Oppression of Women in Handmaids Tale Within freedom should come security. Within security should come freedom. But in Handmaids Tale by Marg atomic number 18t Atwood, it seems as though there is no in between. Atwood searches throughout the novel for a medium between the two, but in my eyeball fails to give justice to a womans body image. Todays society has created a fear of beauty and versedity in this image. It is as though a beautiful woman can be just that, but if at the same time, if she is intelligent and motivated within acting as a sexual being, she is thought of as exploiting herself and her body. Atwood looks for a solution to this problem, but in my eyes fails to do so. In the Handmaids Tale women are supposed to be more vouch then they have ever been. Their bodies and their ability to reproduce are worshiped by society. Crimes against women have been erased. There is no longer rape, or domestic physical and mental violence against women. There is also no abortio n. For women to exist in a space like this, one would think that they had the freedom to be powerful, strong women. so far they are enslaved to this idea of being protected. Atwood tries to define a womans security as being powerful, but really she just contributes to the idea that women are incapable of taking care of and protecting themselves. The novel also portrays a space where a womans body is something to fear and hide. My nakedness is contrasted to me already. My body seems outdated. Did I really wear bathing suits at the beach? I did, without thought, amoung men, without caring that my legs, my arms, my thighs and back were on display, could be seen. Shameful, immodest. I avoid tone at my body, not so much because its shamefull or immodest but because I dont want to see it. I dont want to look at something that determines me so completely.(P.63) Women fear their own bodies, they dont fill in themselves. Which is unfortunate because having love for your body can create a very powerful space for a woman. When women learn to love themselves and their bodies and not fear what they can do with them, they gain self-esteem and confidence to do whatever it is they want to do. A society such as this, define as having a basis on women, truely, does not.

Subject Placement in American Gothic, The Third of May, Acrobat’s Fami

Subject Placement in American Gothic, The Third of May, The Acrobats Family, and The Waterseller Besides bright or dim colors, and fine or rough brush strokes, artists use centralized composition to convey their interpretations in The Acrobats Family with a Monkey, Amercian Gothic, The Water-Seller, and The Third of May,1808. Grant Wood strategically places objects and characters to emphasize the central object, the pitchfork, expressing an line of unwelcomness, in his painting American Gothic. The pitchfork attracts the viewers attention as the most prominent feature of the painting. Its sharpness and rigidity cause the viewer to feel ill-fitting and uninvited. The elderly couple behind the pitchfork further exemplifies Woods placement technique. Wood gives the pitchfork more significance by placing it in the center in move of the couple. The pattern in the mans overalls resembles the pitchfork, which is a reference back to the pitchfork, further supportin g the theme of the painting. The couple becomes analogous to a No Trespassing sign. They do not want anyone to be around. At the top of the painting, the windows of the house resemble a church services windows. The sharpness and straightness in the windows refer to the pitchfork again. Although the house resembles the actual church it is also used to continue the theme of unwelcomeness. A hard to notice aspect of the painting is the cactus near the front door of the home. The cactus replaces the traditional welcome mat. No one would go near the front door due to the possible harm. The sharpness from the thorns of the cactus reminds the viewer again of the pitchfork in the center of the painting. Woods ... ... lesser screw than the water-seller causes him to defer to the water-sellers maturity therefore, he stands in the background, watching the process and increasing his knowledge. The water-seller himself stands to the far right of Velazquezs painting, occupied with pou ring water into a trumpery for the boy. He has lived longer than the other males in the painting and therefore has the most knowledge and the most experience of them all. The water-seller also appears to be the most distinguished of the one-third dressed in red robes, which are similar to those that might be worn by a Cardinal, thereby reflective of his position in life. many a(prenominal) of these artists works contain subtle hints to the authors opinion on the subject. By analyzing their central compositional effects, the viewer can obtain a greater appreciation and instinct for the art.