Saturday, August 24, 2019
Business Marketing Essay Example | Topics and Well Written Essays - 1000 words
Business Marketing - Essay Example In this regard, it is vital for organisations to consider the micro and macro environmental factors that influence their operations at the international market (Dana-Nicoleta 37). These factors include employees, competitors, managers, shareholders, suppliers and government. To attain a competitive advantage in a foreign market, firms should emulate an appropriate marketing mix that encompasses the 4Ps (Price, Product, Promotion and Place). This paper seeks to analyze the Peru marketing environment and marketing mix that I would create in my endeavor to introduce a soccer team in Peru. Peru Soccer Environment Competition Soccer is one of the most popular sports in Peru. Due to this popularity, large number of football clubs has been established, thus, resulting in stiff competition. To ensure proper administration of soccer in Peru, Peruvian Football Federation (FPF), the body responsible for managing football matches, has classified the teams into 1st division (Primera Division), 2n d division (Segunda Division) and Copa Peru (Witzig 27). Primera Division is composed of 16 team that includes Alianza Lima, Cienciano, Cobresol, Sport Huancayo, Universidad Cesar Vallejo, Sporting Cristal, and Universitario de Deportes among others. On the other hand Segunda Division comprises of Alaves, Valencia, Real Oviedo, Sevilla, Real Betis, Granada, Alcoyano and Real Sociedad among others. Copa Peru is a renowned elimination league tournament that is held annually in Peru. The aim of the tournament is to eliminate the poor performing teams and promote the winner to the 1st division while the runner-up is promoted to the 2nd division. As a result, teams have continued to compete in order to be promoted to Primera and Segunda Divisions. Poor Management One of the major aspects that characterize Peru soccer is poor management. For example, in 2010 the national team was involved in indiscipline and corruption. This led to losing of key players resulting to poor performance of th e team during the South American qualifiers for the 2010 FIFA World Cup. Another major factor that is affecting the performance of the Peru soccer is the government interference with the activities of PFP. This has created conflict between FIFA and the government. Marketing Mix Product Due to the high demand of soccer by Peruvians fans, my main strategy would be to improve the quality of the football in Peru. In order to improve the performance of my team, I would employ an external coach who is neutral and ready to tackle the internal and external political forces that affect the quality of soccer in Peru. For instance, I would employ skilled coaches from European countries especially the retired footballers from renowned football clubs such as Manchester United, Arsenal and Chelsea. This will not only improve the performance of my players, but also it would attract the support of local fans. Through the assistance of the coach, my next move would be to recruit young and skilled pl ayers who are energetic to face off the competitors during Copa Peru and other local tournament. Price As compared to the soccer players in European countries, Peru football players are poorly paid. This has resulted to demotivation and poor performance of the teams both in local and foreign tournaments. In addition, the high debts that the clubs owe their players has resulted to poor team since most of them are hired by well paying clubs such as Real Madrid, Barcelona, Chelsea and Manchester City among others. To mitigate this problem, I will pay the players in weekly bases with each player getting a minimum of ?4.1million. Additionally, monetary awards will be given for any goal attained by an individual player. In order to attract more fans during a tournament involving my team and a rival club, I
Friday, August 23, 2019
OUTLINE THE MAIN CRITICISM OF THE CULTURAL IMPERIALISM THESIS MADE BY Essay
OUTLINE THE MAIN CRITICISM OF THE CULTURAL IMPERIALISM THESIS MADE BY MEDIA GLOBALISATION THEORISTS. ARE THESE CRITICISM VALID - Essay Example There are two theories that explain media globalization which include media imperialism and modernization. Globalization is the process by which contemporary society and other countries are connected and interrelated by cultural experiences and trade communication. Global sale of films, media products and the internet brings together people in the developing countries and western countries in direct contact2. Cultural imperialism concept is used to refer to the cultural influence of a developed country on the developing nations. Cultural globalization is the emergence of beliefs and values that are shared by the entire world. The critics of the cultural imperialism believed that cultural imperialists do not have empirical explanation and practical evidence. Cultural imperialism involves spreading modernity whereby it leads to cultural loss but not cultural expansion. There has not been any group of conspirators who spread any specific culture. However, global economic and technological advancement decreased the value and importance of national culture3. It would be baseless to attribute global development to any one culture. The idea of cultural imperialism or voluntary cultural conquest is not relevant. Instead, all the countries in the world irrespective of their location are subject to worldwide cultural change. Cultural imperialism is not valid because what the people watch in the mass media can be advantageous to them. Certain programs aired by the western media have a positive influence on the third world countries depending on whether to use them or not for instance, some countries staged a revolution after watching certain programs aired by the western television. That does not mean the audience were compelled to doing so but because they found it necessary because they had the belief that it was the best way. Western cultural imperialism is considered irrelevant because some third
Thursday, August 22, 2019
Influencing Individuals and Groups Essay Example | Topics and Well Written Essays - 750 words - 1
Influencing Individuals and Groups - Essay Example Negotiation is then sought, to amicably discuss and assess the situation and to find solutions to the problems incurred. In order to combat this, effective leadership is needed. Leaders become role models for people and help them to achieve goals. Wal Mart needs to resolve issues by finding feasible solutions for conflicts. Employees who have a positive attitude are a boon to an organization, and, it is easier to retain and train those employees rather than to try and modify those with a negative attitude. As conflict resolution needs participaton and collaboration of employees; Wal Mart helps in bringing about people development, collaboration and team work among its employees. School Press, H. 2006. Written Communications that Inform and Influence: The Results-Driven Manager Series (Paperback). Harvard Business School Press Books, 1. Retrieved from Business Source Complete
Cormac McCarthy’s The Road Essay Example for Free
Cormac McCarthy’s The Road Essay Life can be cruel. In most cases, it squeezes the hell out of us. Nevertheless, the challenge is to come out unscathed. But do we always achieve this? And if so, what do we get out of every excruciating pain we have to endure?            The road to recovery has so many twists and turns. It is a test of strength but more so of faith. It is about believing in something we do not even see. The kind of person we become out of life’s most ultimate test defines who we are.            How many of us could actually say that living life is a breeze? Who have not known pain? Who can claim that life was pure pleasure? Who has never cried a tear?            All of us have been tested by time at one time or the other. We have been bitten by its pangs a couple of times over. We have been bloodied at countless instances. We have cried a pail full of tears.            Yet, we continue to breathe. The sun sets and rises every single day of our lives. We battle it out today for tomorrow has a challenge of its own. We have to gain as much strength as we have lost or if possible, much greater. This is all because pain will not die at the end of day. Most probably, it will wake up the same morning we open our eyes from sleep. Throughout the course of our life’s struggle we do not usually travel alone. Someone keeps us company. Even just for a while, we journey life’s path with a companion. It makes the burden a lot easier and even more meaningful. We are reminded that life after all is about building relationships that sees us through the most trying of times. Life gives us people to guide and accompany us as we thread down the road. Sometimes they live long enough to witness our feat. But usually they do not. Nevertheless, they serve their purpose. They provide comfort whenever we are afraid. They wipe our tears dry and lull us to sleep to regain lost strength. They give us hope in the most miserable of circumstances. They teach us to see another day as a chance to turn things around.            When every one else have left, who do we turn to? When the material wealth we have is none, how can we move on? When fate turns against us, what is the chance for survival? When it seems to be the world versus one man, is success hiding beneath the clouds of doubt? Whenever life robs us of our possessions, may we find comfort in knowing that we have not lost it all. Our family will remain to be the wealth exclusively our own. Neither fate nor circumstance can take it away from us. It is something ours, and ours alone.            A father’s love can be the only thing that can make us possibly walk another mile. It could ease the pain in our hearts knowing that someone is guiding us through. Whenever doubt seems to restrict every movement we make, let us be reminded that our father’s strength runs through our veins.            The story about a father and a son is not uncommon for many of us. Universal as a literary theme is its message. It transcends age, culture, race and tradition. It speaks a language known by all. It is something that lives and outlives generations and beyond.            A father and son’s story is about strength. It is about keeping tears from falling even if you just wanted to succumb and cry. It is about learning to be a man as fate continues to challenge his ability to remain brave and undefeated. Nothing can be more painful than seeing death happen right through our very eyes. Nothing can be more frightening than the thought that the next victim could possibly be me. Nothing can be more frustrating than realizing that tomorrow will just be like any other day of violence and death. Nothing can be much harder than believing that things happen for a reason.            How can we possibly live when life on earth seems to be empty, both literally and figuratively? We all know that it would not always be a bed of roses. But why does it seem to be usually a bed of thorns? How much pain can a man endure? What is the real essence of suffering?            Cormac McCarthy’s novel entitled The Road, is dedicated to his son, John Francis McCarthy. The novel a finalist of the National Book Critics Circle Award for fiction and a recipient of both the James Tait Black Memorial Prize and the Pulitzer Price for fiction unfolds the journey of a man and a boy across a post – apocalyptic panorama. The background signifies what was left after a great cataclysm made existence on this earth almost unheard of (McCarthy, 2006). Whoever said that life must go on may not know of a lot about surviving death. Whenever we witness death, it feels like a part of us has also stopped breathing. It leaves us numb and unaware that the world around us continues to run its course. Life must go on indeed. This statement must be true after all. No matter how hard and how unimaginable it may seem we are all compelled to do it just the same. We cannot pause for a moment and recollect our lost selves before anything else. Time passes by and once lost, it can never be regained. Sometimes, we just got to keep on moving no matter what. Move on and go on and trust that life may lead us to rest right when we need it the most. Death should remind us that life is lived just once. We may not be able to control what lies on the bend of the road, but we still have to thread it, nevertheless. Death reminds us that we have to give meaning to our existence. This is the challenge we all have to face. In the dark tunnel of death, life is the light at the end of it. It may be seen as a symbol of a cycle. Every end can be the start of something new. For every chapter of life that has been told precedes another story yet to unfold. This is but the cycle of life. It is a never ending story about life and death. More importantly, it is a challenge of living a life of worth to make death as important. For death could mean something only if the life lost left a void. There may be times when giving up is all too tempting. Enduring the most painful events of life is really too exhausting. These are the moments when we beg of death. These are the times when life appears to be worthless. We are sometimes too consumed by pain that we seem to believe that life is hell on earth. Life does not come without pain.  Every once in a while or sometimes a little too often pain is thrown on our way. Whenever it does, it reminds us that we are very much alive. It makes us feel so human. It makes things so real. The sweetness of pain lies on our ability to bear its bitterness. Even so, life may not really be all about pain and suffering. We can surely get some sweetness from it when we squeeze it dry. There is some kind of balance in the world we live in. Goodness surely lies on some corner. It may take time and a lot of effort in between, but it is there as it has always been. The most challenging of all circumstances teaches a lesson or two. Things happen not to make man resolve into thinking that life is a crazy game of pessimism. While there is ruthlessness, there is goodness. Goodness comes in the most unexpected of packages. It comes during the most unanticipated of times. It comes when we have almost given up. It comes at just the right moment to remind us that it was worth it to hold on. Holding on is oftentimes the only thing left to do. It may not be the most logical but it could possibly be the most practical. Some people come into our lives and quietly go but they leave us a message that speaks so clear and sound. It is from strangers that we gain the wisdom we would not have otherwise known. And this could be the beauty of life. That after all the pain, we may be able to smile again. Just when we thought that we can never know life to be kind, someone teaches us the value of optimism. When gravity seems to pull us down while trying to hold on with all our might, a helping hand extends for the taking. Just when we get so near the end of our rope, let us find comfort that someone is at the other end to take over.   They pull us through when we might have lost all the strength that is left. They are once a stranger we crossed paths with. But before the road takes us to yet another bend, each other are no more strangers. For that walk we shared has left some of the most important lessons we can never forget. Life is hard but we are tougher. It can take away everything but we can always leave some bit of hope deep inside our hearts. We may not have anymore tears left to cry. We may be left with broken bones and battered ego. But if we continue to struggle along the road and combat every imaginable obstacle there is, we can still be hailed victors of the finest kind. May we not lose hope on the promise of yet another sunrise no matter how painful life has made known itself to man. Life takes on a whole new meaning when it is lived not for thy self. A life lived in this way is noble in all the ways that matter. References BBC.co.uk. (2007, April 17). Novelist McCarthy wins Pulitzer. Retrieved February 26, 2008, from http://news.bbc.co.uk/1/hi/entertainment/6563291.stm Chabon, M. The New York Review of Books. (2007, February 15). After the Apocalypse. Retrieved February 26, 2008, from http://www.nybooks.com/articles/19856. Conlon, M. Reuters. (2007, June 5). Writer Cormac McCarthy confides in Oprah Winfrey. Retrieved February 26, 2008, from http://www.reuters.com/article/entertainmentNews/idUSN0526436120070605?pageNumber=1. Empire. (2007, April 2). John Hillcoat Hits The Road An adaptation of Cormac McCarthy’s novel. Retrieved February 26, 2008, from http://www.empireonline.com/news/story.asp?NID=20573. Guardian.co.uk. (2007, October 30). Civilisation ends with a shutdown of human concern. Are we there already? Retrieved February 26, 2008, from http://www.guardian.co.uk/commentisfree/story/0,,2201594,00.html. Jones, M. (2006). On the Lost Highway. Newsweek. Retrieved February 26, 2008, from http://services.newsweek.com//search.aspx?offset=0pageSize=10sortField=pu bdatetimesortDirection=descendingmode=summaryq=on+the+lost+highway site-search-submit.x=33site-search-submit.y=7 Keller, J. (2007). Oprah’s selection a real shocker; Winfrey, McCarthy strange bookfellows. Chicago Tribune. Retrieved February 26, 2008, from http://pqasb.pqarchiver.com/chicagotribune/access/1246151131.html?dids=12461 51131:1246151131FMT=ABSFMTS=ABS:FTtype=currentdate=Mar+29 %2C+2007author=Julia+Kellerpub=Chicago+Tribuneedition=startpage=1 desc=Oprah%27s+selection+a+real+shocker+. Kennedy, W. (2001). Left Behind. The New York Times. Retrieved February 26, 2008, from http://www.nytimes.com/2006/10/08/books/review/Kennedy.t.html?ex=1189396800en=6d113b5a5cbaf19bei=5070 McCarthy, C. (2006). The Road. New York: Alfred A. Knopf. National Book Critics Circle. (2006). NBCC Awards Finalists. Retrieved February 26, 2008, from http://www.bookcritics.org/?go=finalists
Wednesday, August 21, 2019
Nonverbal Communication In Romantic Relationships
Nonverbal Communication In Romantic Relationships Imagine a father is waiting for his daughter in the waiting room at a hospital while she is having major heart surgery. He is praying to see her come out with a full recovery, yet he knows the difficulty of the procedure. The doctor slowly walks over, rubs his neck, and suddenly freezes. Then the father watches as the doctors face tells an unfortunate circumstance. Although not one word was said by the doctor, tears fall fast down the fathers face, and he realizes that his daughter has just passed away. The message the doctor was trying to convey was received without trying, and his actions portrayed said everything he couldnt. This is called nonverbal communication; all intentional and unintentional messages that are not written, spoken, or sounded (Hamilton, 2008). This paper will explain Kinesics and voice quality in nonverbal communication and show its importance to romantic relationships. Research Nonverbal communication is usually believed over verbal communication. Most researchers believe people have a harder time controlling nonverbal signals than verbal ones (Floyd, 2009). Lets say, for example, that John is asked if he is lonely now that his significant other left him for another man. Although his first verbal response might be of course not, he may slump down in his chair and give out a heavy sigh as he speaks. It becomes very obvious then that John is actually lonely. His actions speak far more than his words. However, one must understand that nonverbal cues are not limited to only vocal communication. One of many studies done at the University of California Los Angeles stated that up to 93 percent of communication effectiveness is determined by nonverbal cues. Another study stated that the impact of a performance was determined 7 percent by the words used, 38 percent by voice quality, and 55 percent by the nonverbal communication (Heathfield, 2010). Although most scholars and researches believe that communication is done nonverbally, it is hard to determine exactly how much. Some researchers have developed various hypotheses and even formulas to give meaning. For most people, nonverbal communicating is simply a part of their daily communicating process. It is realized that it is going on, but not how important it is in every communicating relationship. Experts generally agree that when two people are engaged in a face-to-face conversation, only a small fraction of the total message they share is contained in the words they use. A large portion of the message is contained in vocal elements such as tone of voice, accent, speed, volume, and inflection. The largest part of the message, and arguably the most important, is conveyed by Kinesics. This defined is the combination of gestures, postures, and facial expressions. In persuasion, nonverbal messages can support or interfere with the verbal messages that a person is delivering (Preston, 2005). Many put all their thoughts into what they say; however, most people dont realize that most of what they are relaying is done nonverbally. Most people think before they speak, but not many think about how the other person will interpret their message. Characteristics of the voice, known as vocalics, have unique paralinguistic cues that influence interpretation of verbal communication. They are as follows; pitch, inflection, volume, rate, filler words, pronunciation, articulation, accent, and silence (Floyd, 2009). Its a combination of these that help to convey meaning of what is said or thought. Although a large portion of the message is contained in vocal elements, it is not the largest portion. The largest part of interpretation in communication, and arguably the most important, is conveyed by Kinesics. Facial expression is the primary means of expressing emotion. For example, imagine an old man who grabs for the first bite of his Volcano Taco, and suddenly his jaw drops. He starts to pant, but not before he waves his hand around his mouth as if it were a fan. As he starts to turn red, his eyes begin to water. It doesnt take rocket science to decipher that the taco was hot and clearly too much for the old man. Often people use nonverbal behaviors such as facial expressions or gestures to indicate how someone else should interpret our messages. For instance, one might smile and wink to indicate that we are being sarcastic or raise their eyebrows to signal that what they are saying is very serious (Floyd, 2009). All these behaviors are examples of how we can use nonverbal cues to meta-communicate with those around us. Application Nonverbal communication is everywhere. Although words sometimes cant say it all, our nonverbal cues usually can if intercepted correctly. This is why knowing how to control and read nonverbal communication is key in not only making but also keeping romantic relationships. Nonverbal behavior cues are especially important for several key features of relationships. These include attraction and affiliation, power and dominance, and arousal and relaxation (Floyd, 2009). Men often misinterpret a womans innocent smile or compliment as a sexual come-on. Gender stereotypes imply that men are socialized to over sexualize the world. In two studies Rebhahn reported that researchers discovered that men tended to overestimate womens sexual interest, while women underestimated mens willingness to commit (Rebhahn, 2000). It is obviously sometimes hard to intercept nonverbal communication, especially in relationships due to the dynamics. As humans, we tend to acknowledge the most dominant nonverbal c ues and decipher them without further investigation of other cues. Every time a person is able to hear or see another , it gives them a chance to pick up nonverbal cues. Box office movie hits do just that. One is able to watch closely as actors use Kinesics and vocal quality to give an audience a feel of authenticity. The many different variations can be seen in the hit movie The Ugly Truth . The movie centers around two actors, Katherine Heigl and Gerard Butler. Katherine plays a morning show producer who is a control freak and also has issues finding and keeping men. The story takes on a new role when Gerard is given air time on her show to speak his mind on his chauvinistic sex stereotypes. Throughout the romantic comedy, Gerard helps Katherine develop her romantic skills in hopes of starting a relationship with the perfect man. With trials and tribulations, the two fall in love and beat their issues. As one can imagine, romantic relationships are full of nonverbal communication. The following paragraphs give examples on nonverbal cues found with in the scenes. In one of the beginning scenes Katherine is home watching television. It just so happens that Gerard is on his own television show, The Ugly Truth. He is expressing his concepts on relationships, and Katherine feels strongly against his opinion. Thats why she decides to phone in. During this time they both batter back and forth. Her Kinesics during the conversation is full of nonverbal cues. When she first calls in, she makes a quick, hard comment to Gerard. You can tell she is comfortable and confident by her cues. She is sitting relaxed on her bed. She rolls her eyes as she talks about what she believes to be his ignorance. She is quick in what she is saying, yet she is talking very smoothly. Her entire demeanor altars once the conversations becomes sour for her side. Even though he is not in the same room, she stands up and starts to wave her hands to prove her point. Her voice starts to rise as she becomes more and more frustrated. Before she had a smooth flowing voice, and now s he is emphasizing words that she is trying to relay importance to. Later in the movie, Katherine gives an obvious nonverbal cue that cant be ignored. After recording Gerards first show on her station, she is overwhelmed with his tactics and material. Later she is then found by her assistant and boss lying down in a closet. Once her boss told her that the ratings from that show were at an all time high, she jolted up. Although one would imagine she was excited, this cue tied with her facial expression suggested that she was disappointed. She wanted badly for him to fail in order for her to produce respectable news. After her coworkers leave, she shuts the door and lays back down. This is just one more example of how down in the dumps she feels, and that she wants to be left alone. Even though she says so little, she still expresses her emotions successfully. Conclusion Nonverbal communication is a phenomenon that is existent in every conversation. Every person uses various aspects Kinesics and vocal quality, and most dont even realize it. This paper has illustrated that what we do in a conversation gives meaning to the words we use. It establishes fear, love, hate, excitement, and so much more. The understanding of nonverbal communication in romantic relationships is significantly important. In order to further develop personal relationships, one must realize the power nonverbal cues have over them. Now, one should have a better understanding of nonverbal communication and why it is imperative to know that people speak with their actions!!!
Tuesday, August 20, 2019
Swot And Pest Analysis Of Easyjet Tourism Essay
Swot And Pest Analysis Of Easyjet Tourism Essay In this chapter, I will present position and analysis the current position using both of used SWOT and PEST model. EasyJet seems like very good situation and more expertise will predict have great opportunities for the low cost strategy. Resultingly the saturated market and lack of other choice in the British, competition is likely aggravated ineluctability followed by acquisition and coalition, an early sign of which is EasyJets purchase of British Airline subsidiary GO. In UK airline market, gave very less growth opportunities, therefore focus will be on the other continental market. Next step forward in this direction is a new base going Dutch, Berlin, with flights from 11 European cities, and as well on Eastern Europe. Price strategy was also the focus point, its expansion their route network. At last, promotion also needs to convince people that it is safe to fly and constitute EasyJet as Euro largest low fare airline. 3.1 SWOT analysis 3.1.1 Strengths: EasyJet was used the bright orange as Pantone 021C, used by no other airline at the time or since. It have a successful financially which they cut out all meals and snacks on travel tour, can reduced the cost of operation. Have more flexible organisation and being seen as an innovative. The airline opened a telephone reservation centre is a strong e-business on 1995. EasyJet is also was a part of the consortium and have awarded by UK air traffic control system National Air Traffic Services (NATS). The brand name EasyJet has all the qualities required for long term memory storage and will not be easy to forget. The airline flies to main destination airports throughout Europe making it very attractive to business travellers. It gains efficiencies compared to traditional carries with rapid turnaround times, and progressive landing charge agreements with airports, maximizing asset utilization. Single model of aircraft reduced training, maintenance and supervisory costs. At last, EasyJet has been wisely investing in strong brand build measured like advertising and television shows ensured high brand recall. 3.1.2 Weaknesses Below have some weaknesses for EasyJet organisation. It continued sustenance of cost leadership can be difficult in a dynamic market. The two drivers of growth, the focus on price and the focus on convenience seem to be reached their natural limits and differentiation from there could become difficult. The airline does not own the EasyJet brand, its owned by Sir Stelios and as a result, does not have control on its performance of other products and services used the same name. It also loss of usage in future could adversely affect its own market performance. On the other hand, the business model can over time become blurred under competitive pressure and consolidation of the Low Cost Carries (LCC) industry. The airline must be continuously innovative to maintain its current advantage in e-tailing. Increased fleet capacity could be difficult to fill during lean periods and in the face of growing competition in a matured market. 3.1.3 Opportunities Recent expansion of the EU has resulted in open of new markets for the LCCs. Their low fares will increase movement of job seekers across boarders and also promote the tourism industry, lead to economic growth. Consolidation could help EasyJet to a certain degree offset the pressure on its costs and fares. Otherwise, vertical and horizontal expansion could be an important option for EasyJet for growth in mature markets and offset any future threat of increased in service provider costs. Withdrawal of traditional airlines from less traffic-intense routes could be an opportunity for expanded. EasyJet does not seem to have any flights to Scandinavian capitals like Stockholm and Helsiki where immigrant flow was on the rise. 3.1.4 Threats The threats of EasyJet had some factors. Terrorism and catastrophic loss can result in lesser air travel and loss of infrastructural support, war threats and outbreak of epidemics or pandemics could increase apprehensions about air travel. Technology advancement in the conduct of business meetings like video conferencing can be detrimental to short distance flights and impending increased in environmental taxes could increase costs. In addition, limited or no slot availability could be hurdle in future expansion plans and due to its limited fuel hedging policy, EasyJet is more vulnerable to fuel price fluctuations increased by variability in its costs. Currency fluctuations is also the factor of threats, it will affect especially the US dollar denominated costs like aircraft purchase, aircraft financing costs, maintenance reserve payments, fuel purchase etc.. Excess capacity and cost cutting tactics by competitors can affect passenger traffic on popular routes. Imitation of some main no-frills features by traditional airlines on same routes can confuse and blur the distinctive image of any LCC. Additional, traditional players can partly switch over or start their own baby low cost airline. Last, dependence on third party service providers could cause problems when any of these contracts are not renewed or negotiation of suitable replacement does not take place or if higher rates are charged. 3.2 PEST analysis The following factors are likely to have an influence on the EasyJet. 3.2.1 Political Factors In 1990 the European deregulation of commercial aviation coincided with the expansion of the low cost airline industry. The LCC in the industry were able to take advantage of the relaxed laws and expand their operations. On the other hand, threat of war in the East Euro and EU east enlargement may provide access to viable the new markets were also the political factors of EasyJet. 3.2.2 Economical Factors Mercer Management Consulting (2002) reported that the low cost airline market conforms to the criteria of three components. Firstly, it provides a simple product consisting of no seat reservation, free seating, and adequate in flight service. They are a genuine no frills airline with a simple product offered to the market. Webster (2004) noted EasyJets ability to maintain a high degree of customer focus through a new, user friendly website with an improved booking process. Figure : Source Impact of Low Cost Airline Mercer Management Consultancy 2002 Secondly, it is apparent that the low cost airline market is characterised by: mergers and acquisitions; the expansion of existing low cost airlines and finally, market exits as a result of bankruptcy e.g. Debonair. Furthermore, the low cost carriers operate short haul, point to point traffic with short frequencies, pursue aggressive marketing campaigns and deal with secondary airports. EasyJet, however, has differentiated in this respect by dealing with major hub airports e.g. Gatwick. Finally, the industry operates a low cost ethos, which is maintained by lean sales, high productivity of resources, low maintenance costs and low wages. 3.3.3 Social Factors The low cost carriers position their product to leisure travellers and non business travellers, however EasyJet has differentiated by targeting the business and leisure segments. This behavioural segmentation creates a more dynamic edge in comparison to their competitors who solely focus on leisure travel. Thus, EasyJet must ensure that its strategy is tailored to a wider market. Walton (2005) confirmed that EasyJet was presented as a European low cost airline with a current reading of 26 million passengers in 14 key countries. It has 190 routes to 58 airports and 163 million people live within one hour of EasyJets airports. Figure Low Cost Airlines Gaining Momentum in Europe Schneiderbauer, D. Fainsilber, O. (2000) 3.2.4 Technological Factors Low cost carriers have the ability to maintain a high degree of customer focus through user-friendly websites with improved booking processes. These websites have the capability of charging bookings with greater ease and utilising an easy to use fare finder to obtain the cheapest fares. Selling tickets via the technological medium of websites and hence by having no travel agents, they avoid paying agency commissions.
Monday, August 19, 2019
College Admissions Essay: The Importance of Disabilities Awareness :: College Admissions Essays
The Importance of Disabilities Awareness  Disabilities Awareness has played an important role in my life. My present interest in it grew out of my early involvement as a child. In elementary school I was given the chance to serve as a student judge for disabilities awareness art contests sponsored by the NYS Commission on Quality of Care. Children from schools all across New York State were asked to send in drawings to express their personal message of equality and acceptance of people with disabilities. It was frightening to see how many drawings inadvertently depicted a negative message instead of the positive one called for by the contest guidelines. Later I experienced the same feeling when I judged a disabilities awareness writing contest and read many of the entries submitted by middle school students.  After seeing so many negative representations of people with disabilities, I decided I wanted to do something to help change the common misconceptions the general public had. I started to take notice of the challenges that people with disabilities faced every day. Some of them were concrete problems like the inaccessibility of buildings and the lack of accessible public transportation. I began to notice where people with disabilities couldn't go. I began to see that some of the worst challenges they faced, however, were attitude problems like the endless teasing or using the names of different disabilities as insults. I began to notice how people communicated (or failed to communicate) with disabled people. I observed that people thought someone with a disability was only a disability, therefore less human, and inferior to us. Expectations were low for them and they were more often sitting alone in a school cafeteria or not included in social events after school.  I hoped that my involvement in a New York State publication like the Disabilities Awareness Newsletter would help correct some of the misconceptions and lack of information I observed in my own world. I began to write articles that centered around positive accomplishments achieved by active members of our community who happen to have a disability.
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