Implement Marketing Strategies and Tactics Essay

Briefing stakeholders-Persons intricate directly or indirectly with the organisation or project. BBQfun provide be the leading outdoor-modus vivendi retailer, catering to the emergence need for furnishing overbold and renovated d tumesceings in the greater Brisbane atomic number 18a. Board of directors- BBQfuns board of directors need to approve the plan, customers peculiar(prenominal) needs, prep are a report of heights population in Greater Brisbane area, new homes and renovated homes growing from a base of 50,000 per course, low employment. Human resources staff-Human resources staff may need to adjustment demographic factors like * potent and female population* Age segment that makes up 50% of the Brisbane new and renovated house securities industrys, according to the domiciliate of commerce * High percentage of one-year-old professionals who work in the central Business district. * An average domicile income of over $130,000.Services trade- Marketing based on re lationship and value. BBQfun will position as a broad assortment, select, ridiculous outdoor lifestyle retailer. Brisbane customers appreciate high quality and uniqueness will make the value and unique offerings of BBQfun. Manager- BBQfuns manager looking for security in purchasing and house high-flown factor in outdoor lifestyle purchasing. Marketing and non-marketing personnel- The advantage of any marketing activities is equally shared between both external and internal customers multitude. BBQfuns basic market need is for quality, fashionable and unique outdoor lifestyle items that caters to the house- proud needs of our market. The success of the marketing plan of BBQfuns many aspects are responsible for this like- advertising personnel, manager, public relations personnel, sales manager, sales aggroup, staff, and supervisors. Objectives of the plan-* Increase sales from $15 millon per year to $20 billion per year in the next three years. * Increase our dedication cus tomers list from 10,000 to 16,000. * cave in brand recognition in Brisbane so that at least two in three concourse recognise our brand in a random survey taken in 12 months time. * tolerate increase gross pro pass margins.Roles and responsibilities-BBQfuns responsibility is to provide customers with the most extensive assortment of quality outdoor-lifestyle products available in the market. Second, easy to manage long term repayment plans make unique, imported and high quality outdoor-lifestyle affordable to all. Performance measures- it is very consequential to know the performance measures of the BBQfuns. There are quad main steps for measuring Customers- BBQfuns excellent staff that is highly skilled and knowledgeable slightly outdoor lifestyles. High customer loyalty among repeat customers.BBQfuns great retail space that is bright, functional and efficient. Customers evict see the quality of the product as it is displayed in the store. Financial-BBQfuns advertising bud get is plume at $250,000 for the year. Continue to finance the easy manage long term repayment. The imported products make up 33% of the assortment. Internal business process- BBQfun losss their products and improvement meet customer needs so BBQfun try to new dwelling population, shopping patterns requiring easy access and customer car parking counts.Learning and growth-BBQfun has created an outdoor- lifestyle aver of retail products that are differentied and superior to competitors. BBQfun provide 3 year guarantee is unique in the market place. BBQfun want to grow their business in the commercial, suburban neighbourhood or urban retail district. BBQfuns will do direct mail and local advertising. BBQfun has 15-20 full time staff, plus casuals. Marketing strategies and the resources-A marketing strategy is the foundation of a marketing plan it integrates an organisations marketing headings, goals, policies and actions.BBQfuns 3 types of marketing strategies- Defensive strategie s- BBQfuns mission is to provide customers with the most extensive assortment of quality products available in the market. BBQfun continue to finance the easy manage long term repayment plan for customers. development strategies-BBQfuns developing strategy is increase sales from $15 million per year to $20 million per year in the next 3 years, increase loyalty customers list from 10,000 to 16,000.Attacking strategies- BBQfuns customers are mostly aged between 20 to 50, making up 50% of the new and renovated dwelling market. outside lifestyle stores have been very successful in stand alone, extensive car park access, shut out to new housing estates being established. By offering a superior service in reach and uniqueness, BBQfun will excel relative to the competition and achieve goals. Resources -Elements that are utilised to assist the process like- human, cultivation and communication technology, financial and physical. * Human resources relates to the people. BBQfuns marketing plan and strategy related to the people because this is a outdoor lifestyle retailer company. BBQfuns customers are male and female and high percentage of young professionals.* Financial- BBQfuns advertising budget is $250,000 for the year. BBQfun will try to get articles about BBQfun into the BrisNews magazine. BrisNews magazine has seen a melodramatic increase of sales immediately after the article was published. * ICT For advertising purpose BBQfun is using local letter box, radio, and magazines. BBQfuns will do direct mail and local advertising, with coupon inserts in the BrisNews magazine belike to be the most successful of the campaigns. Communication and team structure strategies- Effective communication is essential in any workplace and is essential for building or improving business and work relationships.Team building strategies are also essential in effectively running an organisation or team. BBQfuns objective is to create customer awareness regarding their services offered, develop that customer base, and work toward building customer loyalty and referrals. The message of BBQfun is easy access outdoor-lifestyle products in Brisbane. This message will be communicated through a regeneration of methods like- direct mail. BBQfun will also use ads and inserts in Brizzy magazine. The 5Cs of effective team building are-Clear expectations-If we want to implement successful team building strategy then clear expectation is very important. In a team every person knows the role they are expected to play as well as the roles of other team members. Each and every member of the team needs to understand how and where they fit in the organisational structure. Channels of communication- Team building strategy cannot achieve without open channels of communication. It involves everyone like directors, managers, team leaders and team members. It helps to create working atmosphere and encourage to employees to discuss the problems amongst themselves. Conflict res olution-When a group of people working together then differences emerge into the open. By communication they try to solve the differences. If they cant resolve their problems without assistance then implement mediation with an impartial third party and deck out a workshop on this subject.Consequences- Make sure each team member feels responsible and accountable for team achievements. Understand the private contribution and give them appreciation if they are doing well. In this way it encourages them for individual creativity. Celebrating achievements as a team- Every employee or team member plays an important role in the success or failure of an organisation. So need to celebrate achievements as a team. Marketing mix- BBQfuns marketing mix is comprised of these following approaches to pricing, distribution, advertising and promotion and customer service. Strategies for supervise marketing activities- The marketing plan exact the monitoring of all marketing activities in order to analyse their performance.Implementation strategies for effective and accurate monitoring processes need to be considered and implemented. BBQfuns each aspect of marketing plan should be monitored and evaluate. These aspects are important to achieve goal- Timeline, Resource, Costs, sales, contacts made relationship. BBQfuns single objective to position BBQ as the premier outdoor lifestyle store in the greater Brisbane area within 5 years. BBQfun wants to create customer awareness regarding their service and work toward building customer loyalty and referrals. The direct mail campaign will be international to communicate directly with the consumer in this way BBQfun create a good relationship with customers.It is envisaged that new products will be developed on a regular basis in line with changes in customer taste which is targeted at every 12 months. By getting feedback from these firms then changes is possible in the product. Feedback, purpose making process of customers is ver y important aspect for the development of the product. Local business owners are lots part of an informal fraternal organisation where they support each others business. BBQfun recently compose a member of the outdoor Lifestyle Association. BBQfuns marketing manager is responsible for marketing activities and has the imprimatur and responsibilities over all company activities that affect customers satisfaction. .